Where the Rubber meets the Road!!!

Posted By On September - 30 - 2013ADD COMMENTS

Rubber meeting roadThe Heretic’s Comment: I was reading Bob Lefsetz (which I do as often as my schedule will permit) and Bob was pointing out in his letter that grit outweighs talent. Now I think we all instinctively know this to be true, but I don’t think we take time to think about the deep implications of the significance of this principal. The ability to get up in the face of defeat, setback, resistance, indifference, self-doubt, fear, no support and downright panic is not for the faint of heart and it is the pressure point that truly separates the girls from the women and the men from the boys.

Think about your Grit Level. What is your ability to move forward in the face of opposition and internal resistance. If you don’t develop your capacity to grind out your dreams…it does not make you a bad person…but it may mean that you won’t realize your true potential in this lifetime.

Learn how to be gritty. Learn how to listen to that small voice inside you that says “you can do this”. Learn how to fight through that other small voice inside you that says “you can’t do this”.

I have included the following links below:

Link to Bob Lefsetz post on Grit:  http://lefsetz.com/wordpress/index.php/archives/2013/09/30/grit/

Link to Angela Duckworth’s Ted presentation on Grit: http://bit.ly/10u63dN

Link to Angela Duckworth’s Grit Exam: http://bit.ly/nzbVlv

 

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The Paperback version of “Before You Sign That” is now available for purchase at the following site:

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ProducerThe Heretic’s Comment: Producers/Composers are a major component of the music industry, however, most Producers/Composers really don’t understand the business side of what they bring to the table. Platinum Producer Bangladesh sheds some light on this topic in the video below.

Stay Focused on making good music

Stay Focused on bringing value to the music you develop

Stay Focused on connecting your music to a check

https://www.youtube.com/watch?v=_17vMwNL0J0

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If you enjoy The Heretic™ and the information we provide please sign up as a subscriber today! Thank You!!!

The Heretic™ © 2013 Cross Live Media All RIGHTS RESERVED For No Middle Man Economics……

http://www.crosslivemedia.com

http://www.thecrossfirm.com

The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

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Paying the Bills so You Can Play the Guitar

Most indie musicians don’t start playing for the money. Let’s face it, if finances were your major concern you’d have enrolled in business school, and not spent your college fund on a new guitar and a thirty year old touring bus. You’re an artist, not a business suit, right?

Unfortunately, ignoring cash flow is a great way to wind up stuck in the middle of Death Valley with no cash and a broken tour bus camshaft. Like it or not, producing music is much easier when you can pay for rent and studio time, even if you can’t afford both at once.

Music Licensing

To listen to some sources, you’d think the music industry was in a tailspin. Music sales are down — a situation usually blamed on music piracy and not, say, decades of financial insecurity. Gigs aren’t as popular as they once were, and even merchandizing doesn’t sell as well as it used to.

What this gloom and doom scenario fails to notice is the shift in the music industry from sales to licensing. A wide range of services, marketing firms and entertainment venues need a steady supply of new music, and often they look to the indie market.

Who needs licensed music? Video games, online ads, television and web shows, corporate views, mobile phone apps and independent films all need a steady stream of new music. Buying licensing from established superstars would break most operating budgets, so creators in these fields look to the indie market.

How profitable is music licensing? Licensing fees of $500 to $5,000 are common for online usage. A larger, more established company might pay up to $10,000 for a single license.

Selling Out, Sorta

Not so long ago, musicians were accused of selling out if they associated their music with specific brands and products. Some people still take this view, but guess what? “Selling out” pays the bills, and with CD sales plummeting, many bands see brand association as a means to make some money and keep the tour bus rolling.

Brand association is now commonplace in the music industry, with companies such as Red Bull even creating their own indie recording labels. The brand, whether representing the latest in fashion or the top rehab centers, gets to link their name to up-and-coming bands. You, for your part, get a business partner willing to sponsor your next tour or recording session.

It’s a win-win situation, and should be considered as a viable business agreement, rather than the outdated notion of selling out.

Modernize Your Merch Table

While it’s true merchandizing tables don’t raise the profits they once did, the fault lies, to some extent, with musicians themselves. It doesn’t take more than a few seconds to point out the merch table at the end of a gig, but many musicians don’t. Pointing out the table increases your chance of making sales, even with a self-depreciating “buy our junk so we can eat tonight” comment.

Make sure your merch table takes credit or debit cards. Fewer and fewer people pay with cash. If you can’t afford a dedicated card reader, a number of cheap (or even free) mobile payment apps allow you to take card payments from anywhere with your cell phone.

Michelle is a blogger and freelancer. She’s written about almost every topic under the sun, and loves constantly learning about new subjects and industries while she’s writing. In her spare time she enjoys spending time outdoors with her dogs. Follow her on Twitter and Google+.

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To sign or not to sign (Major Label Deal)

Posted By On September - 3 - 2013ADD COMMENTS

trent_reznor_headscratch_a_pThe Heretic’s Comment: This is an age old question. Trent Reznor has been one of the strongest proponents of pursuing the independent route. In fact, for all the years the Heretic has been preaching the importance of maintaining independence, Reznor eventually became one of our strongest examples. Reznor, however, has decided to sign Nine Inch Nails back under the major label system. We have included the video below, where Reznor explains why he decided to go back under the major label system.

Let us know your comments.

P.S. We still believe that the independent route is the way to go in order to build leverage and monies before entering into a major label system. It is hard, it is difficult, it is almost impossible, but if you have the right musical material, unique talent, imagination and work ethic, you can beat the odds. Afterall, if a major label decides that you are not commercial enough to be signed, does that mean your music has no market. Something to truly think about.

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The Heretic™ © 2013 Cross Live Media All RIGHTS RESERVED For No Middle Man Economics……

http://www.crosslivemedia.com

http://www.thecrossfirm.com

The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

 

 

 

 

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If you want it, then you call me!

Posted By On August - 26 - 2013ADD COMMENTS

The Heretic’s Comment: Nelly along with myself and a few other sounds like a small voice in the wilderness, but its true, you can choose to increase your leverage before signing a deal if you decide to sign a deal at all. Proverb. It is so much better if they call you because your project has legs versus you calling them asking to be carried.

Let me know your thoughts. The video will take about 7 minutes to watch.

Support Independent Creativity

If you enjoy The Heretic™ and the information we provide please sign up as a subscriber today! Thank You!!!

The Heretic™ © 2013 Cross Live Media All RIGHTS RESERVED For No Middle Man Economics……

http://www.crosslivemedia.com

http://www.thecrossfirm.com

The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

https://www.youtube.com/watch?annotation_id=annotation_654633&feature=iv&src_vid=FWmy8G5JWTU&v=gOFe8rgcGro

 

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Alternative Paths to Higher Visibility

It’s hard out there for independent artists. There’s a reason that so many of them consider the big record label “kingmakers” to be the only path toward better album sales and more visibility. However, some of the new realities around a more diversified record industry are creating other spaces where smaller and lesser-known artists can get noticed.

Social Media Platforms and Other Apps

It’s so 1990s to say that artists can use social media platforms like Facebook the same way that they used to use MySpace. However, this is still a major form of outreach for a lot of independent artists who couldn’t otherwise keep in touch with all of their fans on tour. Apart from Facebook, though, there are other opportunities to reach people with a different sound or different format.

One of the greatest examples is the new SoundCloud app that’s been getting a lot of attention as an easy way to put sound bites online. Lots of Facebook users and others have seen this app explode and have “recognized” it as it shows up on their feeds.

As these kinds of platforms grow, they get more name recognition, and they generate more interest. Using one of these apps on the way up can give an individual independent artist a big boost in terms of webpage views and overall visibility.

Contests and Public Events

Some independent artists in different genres have switched on the tube and had a moment of clarity where they realize that getting an American Idol addition could put them in front of more potential fans. The reality is that these kinds of televised contests aren’t the only opportunity to use public events. Independent artists can volunteer to perform at all kinds of community events, or partner with local businesses in creative venues that will get them more exposure.

Monetizing Opportunities

No matter whether it’s a sound posted online, a gig, a blog, a public event or any other kind of work, the main issue is how to get money out of the work that the artist puts in. Negotiating gigs or putting prices on iTunes tracks are common ways to monetize these projects, but there’s also the opportunity to ask for corporate or business sponsorship for some of the above projects.

Independent artists have to be creative and resourceful, not just in the studio, but in trying to promote their own brands in a cluttered industry. Putting in the work is more than just creating tunes; it’s being one’s own promoter and decision-maker in all of the twists and turns that one of these careers involves.

Making music and promoting it isn’t like working on web based construction project management or sewing clothes: it’s a creative process that needs a creative and concept-driven approach. That’s why it pays to check out all of the less evident opportunities to monetize a project that might seem unfeasible at first glance, or something that originally started as a hobby or side project.

Michelle is a blogger and feelancer. She’s written about almost every topic under the sun, and loves constantly learning about new subjects and industries while she’s writing. In her spare time she enjoys spending time outdoors with her dogs. Follow her on Twitter and Google+.

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CorymoCreating a Web Presence for Your Indie Band

Waiting around at the punk show for your band to get discovered by a lurking talent agent is so 90’s. The Internet presents a huge array of options to get your band’s music out there and into the ears of your audience. You don’t have to have a fancy record label campaign to promote your material, just a little social media know-how.

Putting Your Music Out There

Start by establishing your presence on major music hosting sites like Myspace, Bandcamp, Soundcloud and Last.fm. If you are serious about your project, establishing a .com website for it will lend it credibility. Consider putting your tracks up for download with well-formatted ID3 tags to properly identify you to your audience.

When your tunes are out there for the world to hear, cover your social media bases. Establish a strong presence on Facebook and Twitter to engage with your fans and let them know of your next performances.

If you’re a hometown outfit, establishing a relationship with the bloggers and indie publications of your area is a must. Engage in community forums, promote your band’s next show in your city’s subreddit, and keep a comprehensive RSS or Twitter feed of any zine or alt-weekly that may be willing to give you a write up.

Maintaining a Youtube presence is also vital. It’s another outlet for people to listen to and share your tunes, even if you don’t have a full music video. Even just a live recording of you playing your first single on funky science lab stools or strumming away in a hip coffee shop is good material for your fans to share.

Keeping Your Website Strong

A little SEO knowledge can go a long way if you’re setting up your flagship domain. You don’t need to mount an entire ad campaign, but having your pages be easily digestible to web crawlers will help searchers find your music. Consider doing some basic keyword research to see who is searching for what in your area.

Finally, make sure to start up a band blog and update it at least once a month. Writing about what you’ve been doing as an act, memories from your last show or even a fun piece of fan interaction gives you the opportunity to share posts across your social media. Fresh content also gives your site better link rank in search engine results pages. And flexing those writing muscles can only help your lyrics, right?

Developing an EPK (electronic press kit) can be a valuable tool as your act grows. This is a conveniently-packaged collection of documents and press material that can be transmitted to bookers at the click of a button. It can serve as your rider, promotional material and professional introduction all at once.

Wrapping It Up

Learn to use the variety of free tools that are at your fingertips to figure out what’s working with your online endeavors. Mashable.com has great tutorials on how to use Facebook Insights and Google Analytics’ easy-to-use interface will make analyzing your visitors a snap.

It can be scary trying to do your own marketing, but the Internet is an exciting opportunity for the savvy bandleader. Just take advantage of social media and webpage optimization to get your music out there to be discussed and enjoyed.

Michelle is an aspiring writer with a passion for blogging. She enjoys writing about a vast variety of topics and loves that blogging gives her the opportunity to publicly voice her thoughts and share advice with an unlimited audience.

The picture is of independent artist extraordinaire Cory Mo who has a dynamic website at http://corymo.com/

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Urban Models and CashFlow

Posted By attorneycross On February - 3 - 2013ADD COMMENTS

BodynomicsThe Heretic’s Comment: As we have stated before, The Heretic is focused on providing information on how to make a living from your creativity not just limited to music, but also in art, books, movie and in this case urban modeling. We have had the opportunity to counsel “so called” urban models in our law practice and we have found them to be hardworking, intelligent women who are trying to make a living just like all creative people.

And as with other creative activities, there are unique challenges for urban models because of what they bring to the table (their bodies) and how individuals/companies will try to take advantage of their efforts to generate cashflow. Related to the unique challenges of Urban Models, we wanted to share Buffie Carruth p/k/a Buffie The Body’s unique story because she sheds light on the ways she was able to generate cashflow as an urban model without selling herself in a way that was against her moral code.

At any rate, the video is about 50 minutes long but it is well worth your time whether you are a model or not because it also describes how Buffie was able to make a name in one industry and then transition that name into a brand to make money in another industry.

Please give us your thoughts

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If you enjoy The Heretic™ and the information we provide please sign up as a subscriber today! Thank You!!!

The Heretic™ © 2013 Cross Live Media All RIGHTS RESERVED For No Middle Man Economics……

http://www.crosslivemedia.com

http://www.thecrossfirm.com

The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

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YouTube Money

Posted By attorneycross On February - 1 - 2013ADD COMMENTS

YouTube MoneyThe Heretic’s Comments: I love the fact that if you have some video production grind about you, then YouTube does offer you a way to generate money from your efforts. That being said, however, YouTube just like most of the other huge social media platforms has a ton of rules, regulations and guidelines which separate you from generating YouTube Money.

I wanted to provide you this quick video produced by Dom Power (a photographer) who provides great insights on strategies you can use to make YouTube money as well as the realities of things that can stop you. (Please note: Mr. Power is using the British pound instead of the U.S. Dollar, but the strategies are all the same)

Before we go always remember this:

Content is King, but “Original Content” is the King Maker

Let us know your thoughts

Support Independent Creativity
If you enjoy The Heretic™ and the information we provide please sign up as a subscriber today! Thank You!!!
Let us know your thoughts and comments.

The Heretic™ © 2013 Cross Live Media All RIGHTS RESERVED For the MAKE YOUR OWN MONEY FROM YOUR PROJECT Movement……

http://www.crosslivemedia.com

http://www.thecrossfirm.com

The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

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What’s Right, What’s Wrong

Posted By attorneycross On December - 13 - 2012ADD COMMENTS

The Heretic’s Comment: Jimmy Lovine has one of the best business minds in the entertainment industry. We wanted to showcase a interview he did a while ago regarding his opinion on various aspects of the music industry that we feel will be well worth your time to listen to. The video is about 20 minutes long.

With the above in mind, I want to make the following short observations because I want you to invest the majority of your time in listening to Lovine’s thoughts.

The observation:

What’s Right: As you listen to Lovine, apply his observations to YOU and the things YOU can do to position YOURSELF to succeed whether or not a major label offers you a deal.

What’s Wrong: Despite the fact that Lovine is very open about the formulas to succeed, he knows (as well as most major  label executives) that the vast majority of artists/bands/songwriters will not take responsibility for their own success. This is sad, because if you would dedicate yourself to building a team around you as oppose to rolling over and offering yourself up to the music conglomerate gods, you would have a longer and more profitable career.

At any rate, let me know your thoughts after you listen to Mr. Lovine.

https://www.youtube.com/watch?v=V4URBuxOT0k

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Let us know your thoughts and comments.
The Heretic™ © 2012 Cross Live Media All RIGHTS RESERVED For the MAKE YOUR OWN MONEY FROM YOUR PROJECT Movement……..

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The Paperback version of “Before You Sign That” is now available for purchase at the following site:

http://www.amazon.com/Before-You-Sign-That-Recording/dp/0615420303/ref=sr_1_3_title_1_pap?s=books&ie=UTF8&qid=1355439815&sr=1-3&keywords=Before+You+Sign+That

We also have other projects in the works that we will be sharing with you soon!!!

 

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