Interesting Perspective on a Music Industry Alternative
The Heretic’s comment: I love a healthy debate and talking about the music industry always fuels one. In light of the Rebecca Black phenomenon, Justin Beiber fever, and Brittany is back I stumbled across an interesting article that peaked my attention more so than anything else going on today did.
Nick Krob at the University of Northern Iowa wrote an interesting article for his school paper. Granted I dibble and dabble in the world of academia, I can’t help but to draw you all in whether or not academia is your thing. It is always interesting to hear what both sides are thinking (scholars and the street)!
Mr. Krob says, “Despite its overwhelming popularity in this country, many people complain about the quality of music today. Yet no one seems to see the reason for its prevalence. While nothing can be done to prevent tweens from swooning over the likes of Justin Bieber and high schoolers from bumping to LMFAO, some- thing can be done to control what we hear. If people truly believe popular music today is the result of capitalist principles, they should have no problem implementing an actually capitalist system.”
Record labels only care about what sells at a given time. They care about popularity and money, nothing else. And frankly, some bands are easier to market than others. It doesn’t matter to a label which artist makes the best music; it matters which music will make the most money. Just look at Wilco’s “Yankee Hotel Foxtrot.” Voted one of the best albums of the decade, they were dropped from their label prior to its releases.
With this system in place, we are subjecting ourselves to having access only to the most marketable music, not necessarily the best. We, as consumers, allow record labels to dictate the marketplace and are content in either approving of or rejecting their selections.”
In essence what Mr. Krob is saying is correct in my opinion; and that is independent artist should have the same accessibility to consumers as major recording artists do because their music is most likely better than what we’re offered by the labels. And we as consumers should demand to access to those independent artists by not supporting major labels marketing efforts of their artists.
Check out the Mr. Krobs story by clicking the link below and tell us what you think.
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