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The Heretic’s Comment: Before sharing my observations concerning the 2012 Stellar Awards, I want to first say congratulations to all the winners and nominees. My comments following are not meant to be disrespectful toward the winners and nominees, but it is more directed to the powers that keep them propped up.

Now that the formalities are out of the way, on this past Saturday, I made up my mind that I was going to force myself to sit down and watch the entire Stellar Awards show no matter how tempted I was to change the channel. And that is what I did. I watched the entire show and even though I had clients that were nominated in certain categories it turned out to be a tortured experience for me.

The entire affair just seemed to be an overproduced, detached and unrealistic attempt to connect christian music to an audience. And I am not talking about the audience in attendance, because it appeared that the entire audience was on the payroll of the producers of the show to make it seem like every performance was full of God’s anointing and power.

The problem that I have with the Stellar Awards is that it comes off as one big propaganda tool to keep pushing the same small crop of christian entertainment royalty as the center of the christian musical universe. Keep in mind that the small group of christian musical artists I am referring to are for the most part owned and controlled by the Conglomerates. By the way, my complaints about the Stellar Awards, is essentially the same complaint I have about the Grammy’s as well, but I boycotted watching the Grammy’s this year.

At any rate, Christian Music is so much more dynamic, powerful and impactful, then the propaganda show we witnessed in this year’s Stellar Awards.

The only way to change the old guard protecting the same group of gospel and christian artist who keep being renominated and winning year after year after year is for you and I as listeners and lovers of gospel and christian music to support (truly) support the artist we love even if they don’t happen to be a house hold name.

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The Heretic™ © 2011 Cross Live Media All RIGHTS RESERVED For the MAKE YOUR OWN MONEY FROM YOUR PROJECT Movement……..

www.thecrossfirm.com

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The E-Book version of  “Before You Sign That” is now available for purchase at the following sites:

Amazon Kindle: http://www.amazon.com/Before-You-Sign-That-ebook/dp/B006D0G67M/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1325093316&sr=1-1

Barnes and Noble Nook: http://www.barnesandnoble.com/w/before-you-sign-that-leslie-warren-cross-jr/1030195081?ean=2940013453357&itm=1&usri=before+you+sign+that

Through Smashwords: https://www.smashwords.com/books/view/114597

The print version is coming soon. We will keep you posted.

We also have other projects in the works that we will be sharing with you soon!!!

The Heretic’s Comment: We wanted to share the below referenced video featuring Jimmy Lovine describing the marketing science and success behind Beats By Dre.

We want you to invest the time into watching the video, because it is instructive on how important it is for you to break down what you are trying to do creatively and connect it to how motivated someone else we be willing to spend money on your efforts.

Yeah we said it. It can’t all be about you being such a creative genius that nobody else wants to buy what you are selling.

At the end of the day, if you are trying to eat from your project…at some POINT the rubber has to meet the road…and that POINT is whether someone is willing to spend their money on what you created.

We are not going to go deep into this topic at this stage, because we want you to invest the time in to listening to what Jimmy Lovine has to say.

The video is roughly 30 minutes long, but it is worth your time, so go ahead and check it out and we will talk about it further in future posts.

If you enjoy The Heretic™ and the information we provide please sign up as a subscriber today! Thank You!!!

Let us know your thoughts and comments.

The Heretic™ © 2011 Cross Live Media All RIGHTS RESERVED For the MAKE YOUR OWN MONEY FROM YOUR PROJECT Movement……..

www.thecrossfirm.com

Follow us on Twitter @attorneycross

Join our Facebook Fanpage: Search for Music Business Heretic

The E-Book version of  “Before You Sign That” is now available for purchase at the following sites:

Amazon Kindle: http://www.amazon.com/Before-You-Sign-That-ebook/dp/B006D0G67M/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1325093316&sr=1-1

Barnes and Noble Nook: http://www.barnesandnoble.com/w/before-you-sign-that-leslie-warren-cross-jr/1030195081?ean=2940013453357&itm=1&usri=before+you+sign+that

Through Smashwords: https://www.smashwords.com/books/view/114597

The print version is coming soon. We will keep you posted.

We also have other projects in the works that we will be sharing with you soon!!!

The Heretic’s Comment: We took the first part of this year off to focus on putting the finishing touches on Cross’ book “Before You Sign That”.

Well the  Book is completed and we can now start back providing you with the insight, information and resources you can use in order to cash-flow your creative projects.

This is the first break we have taken in almost 3 years of posts and we want to thank the hundreds of you who have continued to visit our blog and utilize us as a resource library.

2012 is going to be an interesting year for creative projects. It is an election year, plus many believe it is the end of the world as we know it.

Whatever your beliefs, if you are a creative person and you plan to put out a project this year, you will have to realize that most of the country (in fact) most of the world is financially hurting and if you want people to spend their hard earned money on your project, you are going to have to give them maximum value.

Another commitment YOU will have to make is connecting YOUR project to people. It is becoming more and more apparent, that people don’t want to spend money with strangers (especially when it comes to buying music, books, films).

Fans and consumers want to feel connected to you and a part of your movement before dropping money on your project.

As a result, it is timeout for those of you who believe that you can disrespect your fans and still get them to spend money with you. It ain’t happening. They have too many choices now and they will just pass your project to go with the next.

Okay that’s it for now, but we will get back on our post schedule and we want to say again how grateful we are and appreciate all the love and support you have shown us during our time focusing on other projects.

Now let’s go make this money doing what we love!!!!