The Heretic’s Comment: This post will prayerfully refocus your efforts toward understanding your niche and your audience. In our Law Office one of the things we are constantly challenged to get across to clients in consultations is to convince them not to chase trends, but create them instead. Another challenge we encounter with clients is communicating how critically important it is for them to develop an understanding of the two following areas in positioning their music to cash-flow:
1) Understand intimately what your music represents and its core meaning
2) Understand the connection of your music to a fan-base by answering the following questions: (i) what your music means to your audience; (ii) how does your audience interact with your music; (iii) what about your music motivates your fan-base to support it and be fiercely loyal to it?
Now in communicating the meaning of the above, sometimes a picture is worth a thousands words (in this case the picture is actually a video). So in order to illustrate the above points, we have provided a recent interview Jeff Bezos (CEO of Amazon) provided on the Charlie Rose Show describing why he is confident that his product (the Kindle) will be able to survive the massive attack of Apple’s ipad. While looking at the video, study how Bezos never loses focus on the two points we described above.
Closing Comment #1
You need to have the same focus and understanding of what makes your music work for your fanbase as Jeff Bezos has for why people will continue to purchase his product the Kindle in spite of the massive success of Apple’s iPad.
Closing comment #2
We will be the first to acknowledge that following the recommendations made in this post will be both difficult and challenging. In fact, following our recommendations will require considerable heavy lifting and focus on your part. So the question you need to ask yourself (in determining whether the work will be worthwhile) is the following: Who does your music matter to beyond You? (The way you answer this question will go a long way in determining whether you can achieve and maintain financial cash-flow as an indie artist/musical group/band/songwriter/producer/label.
Let us know your Thoughts/Comments/Counter-Points
The Music Business Heretic © 2010 Cross Live Media All RIGHTS RESERVED For the MAKE YOUR OWN MONEY Movement……..