The Heretic’s Comment: We ran across a great Forbes article by columnist Zack O’Malley Greenburg discussing Mac Miller’s independent march to fame and fortune. If you want some motivation to keep you going in this brutal game called the Music Industry, take time out to read this excellent article. The article will take you about 10 minutes to complete. The link appears directly below.
Read this article!!! It will motivate you!!!
The thing I love about Mac is that he gets it. He understands that it is better to get a bigger slice of a smaller pie, than almost no slice at all from a huge pie. When you do the numbers, dollars wins over pennies. But what artists/musical groups/bands get caught up into thinking is that having the major label machine behind them will translate into them making more money. It sounds good, but in most cases it is not true. Now I grant you, if you are signed to a major label you may be able to charge a higher fee for your shows, but those days are rapidly coming to an end. Nowadays, you can’t draw people to a show just because you are an artist signed to a major label, instead people attending live shows are there because somehow they feel connected with that particular artist whether or not that artist is signed to a major label.
It boils down to your efforts to consistently connect your music to a fanbase that is loyal to you as opposed to being loyal to the record label you may happened to be signed to. We have a post called Rent-A-Fanbase versus Own-A-Fanbase that goes into this topic much deeper and we highly recommend you to read.
Find a way to get your music and products into your fans’ hearts and that will get you to the money. It is not easy….but it can happen…just read Mac Miller’s story!!!
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The Official Release of the “Before You Sign That” is coming soon. An indie artist inspired book Authored by The Heretic’s very own Leslie W. Cross Jr. and co-authored by platinum recording artist Paul Wall. More details are coming soon if you are interesting in pre-ordering the book. We are very excited about this Project!!!! We also have other projects in the works that we will be sharing with you soon!!!