The Heretic’s Comment: Don’t count physical product out just yet. We found just the story we had been looking for which indicates that a number of mom and pop retail stores are selling independent movies, games, books and music cds at a very brisk rate.
The story we found deals with sales taken place in the state of Maine, but we are hopeful that this trend will be proven to be applicable for other areas of the country as well. We have provided a direct link to the story below. The story will take you between 5 to 10 minutes to read.
If you can afford to do physical product (and you have a fanbase that supports you), invest in physical product and don’t just limit yourself to digital.
Your profit margins are so much better going physical over digital and additionally you can be more creative with the packaging you offer…which will hopefully entice your fans to buy your product as gifts for others.
Its crunch time for the Holiday buying season…so if you have product…push it…push it…push it….
I know times are challenging, but this is the time of year that relationships you have developed consistently over the months leading up to the holidays can pay off.
On the other hand, if you are not having a successful holiday season selling your product this year, then come up with a game plan to introduce yourself to local retail business owners and service shops such as barber shops/ beauty shops/cleaners/convenience stores/medical offices.
Get to know the managers/owners/service providers. Find out if there is a way you can put your product in their stores on consignment. Let me emphasize, don’t limit yourself to music stores or stores that specialize in selling what you do.Expand well beyond that.
So you say to me…you crazy…I am not going to do that. Well my response to your reservation is to first make the owner or manager a Fan of what you do. If you are performing, make an effort to give free passes to local retail store owners. If you have new music, give a complimentary copy to the store owner and pitch them on the possibility of placing your product near the register or checkout if they truly like your music (or whatever you do).
It won’t be a hard sell for the store owner/manager, because hopefully their customers will just naturally ask, what is going on with this music cd or dvd or book you are carrying. And a conversation can take place from there which will hopefully lead to a sell. Your sell!!! Anything can happen!!!
One Last Thought
Develop a thick skin and go beyond your fear of rejection. You have to be willing to do what others are too intimated to do in order to give your product a fighting chance of generating a profit. That being said, don’t be a pest. If they don’t like what you do, move on to the next until you are able to make the connection.
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The Official Release of the “Before You Sign That” is coming soon. An indie artist inspired book Authored by The Heretic’s very own Leslie W. Cross Jr. and co-authored by platinum recording artist Paul Wall. More details are coming soon if you are interesting in pre-ordering the book. We are very excited about this Project!!!! We also have other projects in the works that we will be sharing with you soon!!!