The Heretic’s Comments: One of the most frustrating things I deal with day in and day out are producers/songwriters/composers who have compiled tons and tons of original music content but just sit on it.
Why do I use the word frustrate, because many of these individuals are saving their music for one particular project or one particular artist or for the number one hit single they think is coming.
As a creative person myself, I understand that certain songs we compose are indeed very special and we place such songs in our special vault, but if you are wanting to turn your song library into cash-flow, you simply cannot afford to sit on your music (to essentially be for your own exclusive personal listening pleasure).
Music can only generate cashflow if it is used and heard by others.
With the above as our backdrop, I found an excellent article describing options and strategies on getting your music catalog included in various music libraries whose sole purpose is to find work for songs. Additionally, the article provides an excellent explanation for how to set up your own music libraries for licensing (cash-flowing) your catalog. The article is authored by Michael Borges who I read regularly through Linked In. The link appears directly below:
Make the decision that if you are constantly investing the time to create original music content that your creativity has value. Despite the attack the creative music community is under from the freemium models being thrown at us, if you have quality content and have the courage to put a value to it….place it out in the product stream and let the marketplace work for you. Quality is the key determinant. You must have professional grade music in its structure, recording, mixing, mastering and delivery. Remember, you are not competing with local songwriters/producers you are familiar with….instead, you should see yourself competing against world class composers and songwriters. That being said…be you…not them….there is only one you and no one can be a better you…than YOU!!!!
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The Official Release of the “Before You Sign That” is coming soon. An indie artist inspired book Authored by The Heretic’s very own Leslie W. Cross Jr. and co-authored by platinum recording artist Paul Wall. More details are coming soon if you are interesting in pre-ordering the book. We are very excited about this Project!!!! We also have other projects in the works that we will be sharing with you soon!!!