The Heretic’s Comment: We wanted to share the below referenced video featuring Jimmy Lovine describing the marketing science and success behind Beats By Dre.
We want you to invest the time into watching the video, because it is instructive on how important it is for you to break down what you are trying to do creatively and connect it to how motivated someone else we be willing to spend money on your efforts.
Yeah we said it. It can’t all be about you being such a creative genius that nobody else wants to buy what you are selling.
At the end of the day, if you are trying to eat from your project…at some POINT the rubber has to meet the road…and that POINT is whether someone is willing to spend their money on what you created.
We are not going to go deep into this topic at this stage, because we want you to invest the time in to listening to what Jimmy Lovine has to say.
The video is roughly 30 minutes long, but it is worth your time, so go ahead and check it out and we will talk about it further in future posts.
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The E-Book version of “Before You Sign That” is now available for purchase at the following sites:
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The print version is coming soon. We will keep you posted.
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