The Heretic’s Comment: Apple’s iTunes music portal has reportedly wielded its 1 billion pound sledge hammer again by demanding that song previews will now jump from 30 seconds to 90 seconds. Apple argues that a 90 second preview will provide potential song buyers a better chance to decide whether a song is truly worth purchasing or not. The policy will reportedly apply to all songs that are over 2 minutes and 30 seconds in length. Any song shorter than 2 minutes and 30 seconds will remain at a 30 second preview.

“For those who do not accept the new terms (those as in music labels), they can withdraw their music from the iTunes store. Acceptance is accepted by continuing to submit music to the store”.

Closing Comments:

We are not saying that iTunes song preview policy (as described above) is a bad thing, but we are saying (on the other hand) that it demonstrates again that Apple runs the iTunes Music Portal with an iron fists and if you don’t like it…you are out of there!!!!!!!!!!!!

Something to thing about for the Indies……….

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