The Heretic’s Comment: Another example proving out the argument that having a “Major Label” attached to a Single or Album simply no longer translates into guaranteed consumer interests and/or sales (even in the case of a celebrity artist like Jennifer Lopez who enjoys an international brand name).
In my opinion, the most relevant sentence in this Article (toward the interest of Independent Artists/Bands/Songwriters) is to consider the following:
“Albums by established names like Carey, lead Pussycat Doll Nicole Scherzinger, and the Black Eyed Peas’ will.i.am have all been put into perpetual turnaround in recent years, due to soft demand for lead singles. But newer artists like Ke$ha and Lady GaGa have thrived with seemingly leaner budgets and marketing strategies that depend on forging connections with fans via the Internet just as much as on exploiting the top-down nature of celebrity culture.
Closing thoughts:
You don’t need a Major Conglomerate in order to forge connections with Fans via the Internet!!!!!
Cut out the Middle Man….
